Welcome to the Strivacity blog

Gartner published its dedicated Magic Quadrant for Customer Identity and Access Management (CIAM), and Strivacity has been positioned as a Challenger.

Forrester has published a new best-practice report that defines what separates a CIAM program that keeps earning budget from one that stalls out in committee.

The report profiles more than 30 CIAM vendors, frames CIAM's value around both customer experience and security, and identifies agentic AI as the biggest force reshaping the category.

Outsourcing authentication to third parties. Why would you, why wouldn’t you, and which providers are best for your brand?

Tackle the friction and give your customers a smooth (simple) experience.

Today, AI agents now sign in, browse, and buy on a customer’s behalf, often through the exact same session and credentials a person would use.

Great CIAM provides an inviting front door to customers, guards against fraud and account takeover, gives you data to better engage customers, and much, much more.

What matters is finding a customer identity product that fits where your business is headed, not just where it is today.

Picture one of your customers asking their AI assistant to rebook a flight, move some loyalty points, or check whether a payment cleared.

Every generation of technology forces businesses to rethink their architecture. Cloud computing changed infrastructure. Mobile changed customer experiences. AI is changing customer identity.

Retailers measure nearly every part of the customer journey: traffic, cart abandonment, checkout completion, average order value, and repeat purchases.

If you're thinking about or actively building with AI agents, you've most certainly run into the Model Context Protocol (MCP).

A single failed sign in, delayed verification, or broken rewards experience is often all it takes for a customer to abandon a purchase or never return.

Here’s what is fueling the momentum for passkeys, what is still standing in the way, and how Strivacity recommends rolling them out.

Enterprises are moving away from shared CIAM. Find out why single-instance is becoming the smarter, safer choice.