B2B Identity

Looking to improve your B2B customer sign-in experience?

It’s time to give your business customers the same experience they get on the best B2C sites.

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B2B Identity

Benefits

How it works

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The Forrester WaveTM: Customer Identity And Access Management Solutions, Q4 2024

"Customers said that they need strong reporting and dashboarding capabilities in a CIAM solution to be able to justify investment and get business value."

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How we’re different

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Key capabilities

Customer insights features

B2B Identity

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Customer Insights

Get instant visibility into sign-ups, sign-ins, and security

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AI Assist

Get identity answers fast with your own Generative AI (GenAI) assistant

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Customer experience canvas

Create customer sign-in experiences that look and feel like your brand

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Lifecycle event orchestration

Keep your customers’ data in synch with your CRM, MarTech stack and custom apps

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Consent Management

Create, update and add consents into your sign-in journeys

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Identity verification

Verify customer IDs by checking telco records, document verification or knowledge-based verification

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Fraud detection

Flag bots and suspicious logins by analyzing device and customer activity

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Adaptive access controls

Pick the ways for customers to authenticate — MFA, Social login, SSO, biometrics or passwordless

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Registration & self service

Make it a breeze for customers to sign-up, sign-in and manage their account

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B2B Identity

Looking to improve your B2B customer sign-in experience?

It’s time to give your business customers the same experience they get on the best B2C sites.

‍

BOOK A B2B DEMO

Does this sound familiar?

Manual B2B workarounds

Behind-the-scenes emails, spreadsheets and approvals that lead to delays and dead ends.

Minimum viable experiences

A B2B customer experience that checks the box but falls short of customer expectations.

Endless engineering queues

New features, fixes and upgrades to your B2B sign-in experience that sit for weeks and months.

1-800-HELP-ME

Internal and customer requests to customer support to create and update B2B accounts.

We make your B2B sign-in experience remarkably simple

Say goodbye to manual workarounds and “how-do-I” calls to customer support. Our intuitive organizational model and fine-grained RBAC controls put your customer in charge of their own accounts.

EXPLORE OUR PLATFORM

Support for all B2B models

B2B sign-in scenarios can vary quite a bit across different industries and business models. We support all of the major types of B2B models including hybrid models:

B2B

For organizations whose customers are other businesses

  • Example: Manufacturing

B2B2C

For organizations who serve their customers through third-party agents or partners

  • Example: Insurance

Hybrid B2B + B2C

For organizations that have both business customers and individual consumers

  • Example: Energy utilities

What makes our B2B CIAM solution unique?

The capabilities that set us apart for B2C CIAM deployments (read them here) also make us the top choice for B2B CIAM deployments.

In addition, competitors can’t match us on these three critical capabilities that’re required for successful B2B deployments.

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COMPETITORS
Organizations and roles designed for B2B

Drag-and-drop organization and group assignments to support any hierarchy or permission combo for B2B users.

Org assignments and roles must be hard coded since the org model wasn’t designed for B2B.
One platform for all B2B scenarios

Manage an unlimited number of B2B customers (and customer relationships) from one platform so you can create different customer journeys for different user populations.

Typically requires multiple instances to support different customer relationships and/or customer journeys.
Audit from one place

Centralized auditing of all changes and user activity lives in one place so audits and compliance a breeze.

Audits typically require following bread crumbs and swiveling between multiple products and interfaces.