B2B identity management

B2B CIAM, or B2B customer identity and access management, is the software layer that manages how your business customers and partners open accounts, sign in, and access your digital services. Also called B2B IAM or B2B identity management, it adds organizational hierarchy, delegated administration, federated SSO, and per-organization branding on top of the authentication foundation most CIAM products provide. Strivacity is purpose-built for B2B CIAM, supporting every major B2B model in a single instance, with dedicated infrastructure per customer and no forced migration from existing identity providers. CIAM differs from workforce IAM, which governs employee and contractor access to internal systems rather than customer access to your applications.

B2C identity optimizes for individual consumers, with low friction, self-service, and high scale. B2B identity adds organizational structure: multiple users under one business customer, role-based access within that organization, SSO federation to the customer's own identity provider, and delegated administration so your customer manages their own users without involving your team. Strivacity handles both in a single instance, so organizations with both B2B and B2C customers don't need separate products or environments.

B2B2C CIAM manages identity for organizations that serve end customers through third-party partners, brands, subsidiaries, agents, or branches. A manufacturer selling through a dealer network, or a health insurance provider managing customers and patients through regional partners and hospitals, are both B2B2C models. Each partner needs its own branded experience, delegated administration, and customer data, while the parent organization maintains visibility and control over the entire structure. Strivacity supports B2B2C natively with multi-level organization hierarchies, per-organization branding, and cross-organization grants that enable partners to manage their own customers, all from one Admin Console.

Strivacity supports the major B2B identity models, including straight B2B, B2B2C, hybrid B2B and B2C, white-labeled dealer or partner arrangements, and multinational structures with country-specific account opening and data rules. All models run in a single instance without requiring separate environments for each.

Strivacity uses an organization structure to segment accounts within an identity store. Each organization supports delegated administration, organization-specific policies, per-organization branding, and independent IdP configuration. Administrators can manage a single organization or hold cross-organization grants to manage across a hierarchy, supporting multi-level structures for complex partner relationships without involving your team.

Yes. Delegated administration gives each organization's administrators a dedicated self-service portal to manage their own accounts, invite users, assign roles, and handle day-to-day access without opening a ticket with your team. Cross-organization grants let a single admin manage across a hierarchy, so even complex B2B2C structures can self-administer.

Federated identity management lets your B2B customers sign in using their own organization's identity provider, such as Microsoft Entra, Okta, or a homegrown SAML 2.0 setup, rather than creating new credentials with you. This matters for both security and user experience. Your customers sign in with the credentials they already have, with no new passwords or multi-factor authentication (MFA) methods to create, remember, or reset. Strivacity supports per-organization federation so each B2B customer brings their own identity provider independently, and partners still on a legacy or on-premises identity provider can federate today without migrating first.

Yes. Strivacity's localized deployment model runs a fully isolated instance per region, connected by a global routing layer that directs each customer to the right instance automatically. A US brand with a European partner can run two instances, one per jurisdiction, with each party's identity data staying in physically dedicated infrastructure in its region. This is not a logical separation within a shared cloud. It is the architecture.

Yes. Strivacity runs in financial services, insurance, and other regulated industries where data residency, audit isolation, and compliance reporting are requirements. Each customer's environment is fully isolated, so partner-specific compliance reports require no filtering across shared logs. Per-organization policy overrides support different compliance configurations across partner organizations in the same instance.

Yes. Each organization in Strivacity configures its own identity provider independently, whether that is a commercial provider like Microsoft Entra or Okta, a homegrown SAML 2.0 implementation, or a legacy on-premises identity provider. There is no forced migration. Partners federate through whatever they have today, and migrations can happen at their own pace and on their own terms.

Strivacity gives each agent a verifiable identity using the same standards as human sign-in, scopes what it can do on behalf of the person who delegated it, and lets customers grant or revoke that authority through self-service. Human and agent activity appears in one audit trail, so you can always tell who acted and whether it was authorized.