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Strivacity Secures $20M To Modernize Sign-in & Security
SignalFire leads latest round for SaaS customer identity and access management (CIAM) vendor
Herndon, Va. April 4, 2023 โ Strivacity ยฎ, the company making customer sign-in experiences unexpectedly simple and secure, today announced $20 million in new funding. SignalFire, based in San Francisco, led the Series A2 investment with additional participation from Ten Eleven Ventures. Other investors include Kevin Mandia, CEO of Mandiant and Jack Huffard, co-founder of Tenable, who will join Strivacity as Executive Chairman.
โThe online experience is increasingly the primary customer experience. Customers expect the sign-up and sign-in processes to be simple, yet secure. Once logged in, they expect an experience thatโs personalized to them. When itโs not, they leave and go to competitors,โ said Chris Scoggins, partner at SignalFire. โStrivacityโs platform sits at the intersection of cybersecurity, privacy and customer identity. This creates a unique opportunity to craft better customer experiences, which increase customer engagement, grow conversion rates and ultimately drive more online revenue.โ
Strivacity is a cloud-native customer identity and access management (CIAM) vendor for the Fortune 1000 that creates simple, speedy and secure sign-in journeys. This enables customers to engage sooner and allows companies to convert more customer visits into revenue.
The company was recently named a leader by Forrester Research, Inc., in The Forrester Waveโข: Customer Identity and Access Management, Q4 2022. Strivacityโs comprehensive product vision and execution earned the highest possible scores across 13 of Forresterโs criteria.
โWe started Strivacity because we saw a familiar and frustrating story replaying itself over and over at Fortune 1000 companies. Workforce-centric identity solution providers were force-fitting their products to serve customer use cases. The results were invariably months-long rollouts that ended with organizations settling for poor customer experiences and writing big checks for after-market services,โ said Keith Graham, Strivacity co-founder and CEO. โWe believe simple sign-in journeys are the modern digital doorway to grow customer relationships. Thatโs why we built Strivacity. Weโre 100 percent focused on creating surprisingly simple customer sign-in journeys and this new investment will accelerate our strategy and the opportunity ahead of us.โ
Along with the investment, which is part of SignalFireโs Executive-In-Residence (XIR) program, Chris Scoggins, partner at SignalFire, and Jack Huffard, co-founder of Tenable (Nasdaq: TENB) and Signalfire XIR, will join Strivacityโs board of directors.ย They join existing board members Kevin Mandia, CEO of Mandiant; Todd Weber, operating partner and CTO at Ten Eleven Ventures; and Strivacity co-founders Keith Graham and Stephen Cox.
Strivacity will use the new funding to grow its investment in product development, accelerate its go-to-market initiatives and continue to deliver high-quality service to its customers.
The new investment brings Strivacityโs total funding to $28 million.
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About SignalFire
SignalFire is the first venture capital firm built like a technology company to better solve for the needs of founders. The core of its value-add is Beacon, the AI engine SignalFire has been refining since the firm's launch in 2013. Beacon tracks over 495 million employees and 80 million companies to guide the fundโs investing and assist portfolio companies with scaling their teams and revenue. SignalFire also helps early-stage founders navigate the toughest parts of building a company at every stage, with expert advisors, 200 skill-building workshops a year, and an in-house team of recruiters, data scientists, PR experts and go-to-market leaders. With over $1.8 billion in assets under management, SignalFire focuses on leading seed rounds while opportunistically investing in Series A and B rounds. Our key sectors include AI/ML, developer tools, healthcare, and cybersecurity, with notable investments such as Frame.io, Grammarly, Flock Freight, Ro and Stampli.
About Strivacity
Strivacity helps brands add secure sign-up and sign-in to customer-facing applications without heavy developer or consultant resources. Our single CIAM product unifies sign-up, sign-in, fraud prevention, identity verification, consent management, and customer insights. Built on a single-instance architecture, Strivacity delivers stronger privacy and security with dedicated environments for every customer. Whether you want to code, configure, or both, the choice is yours. With Strivacity, organizations can move quickly while delivering great experiences, protecting customer data, and staying compliant with regulations like GDPR and CCPA.
About Strivacity
Strivacity is The AI Identity Company that helps brands deliver trusted digital experiences by managing agentic, customer, and partner identities in a single product.
It brings identity orchestration, account opening, sign in, consent management, and fraud prevention together to reduce friction, improve conversion, and give business and security teams clear visibility into where identity drives or blocks growth.
Built on a single-instance SaaS architecture with data residency by design, Strivacity helps organizations modernize customer identity while preparing for the agentic AI era.
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